“Globally, women are already mixing gym and street wear but in Japan, where I live, I haven’t met many people doing this. Perhaps, this is a new challenge for fashion. If you can wear it comfortably at the gym, it’s no doubt comfortable at any other occasion. It would delight me to see gym wear accepted as a fashion item and expanding itself into daily styles. While working on the designs, I was thinking how wonderful it would be if people who don’t go to the gym liked my design and incorporated it into their daily style.”
— Designer, Kazuki Kuraishi
Inspired by how the UK and Japanese markets view and style sportswear so differently, Kazuki gave the collection a slogan “Make Me Like It”. The collection was designed to provide the UK market with uniquely constructed, hybrid garments and introduce the Asian market to a new fashion-forward way of wearing sportswear.
The Every Second Counts x Kazuki Kuraishi pop-up will run in-store for a month at Surrender, with a sure-win giveaway for every purchase made.