NEWS

[in-store now] adidas originals by alexander wang collection drops today

 

 

Subverting the boundaries between fashion and street-wear, adidas Originals by Alexander Wang is a unisex apparel and footwear collection inspired by the idea of overturning commonly accepted rules. Flipping branding conventions, adidas Originals’ iconic trefoil and “originals” logos are rotated upside down, becoming newly and defyingly symbolic.

This collection includes the In-Out, All Over Print and Soccer packs. Just as the name implies, all pieces from the In-Out pack are identified by the flipping of the fabric inside out, mixed with alternating panels of fabric of that which is right side out. This subversive process is a key design feature of the pack and lends to the distinctive identity of the collection. The "In-Out" treatment is present in all aspects of the collection which ranges from the Apparel to footwear which is unique to this capsule. 

The footwear offerings include two basketball styles in black and white color-ways. Signature Boost tooling is paired with sock-like liners, while the use of luxury materials elevates the traditional footwear from court to everyday style. Additionally, new Skate footwear styles feature a herringbone structured box tape sole with upside down trefoil needle punched on the vamp, letting the consumer know undoubtedly that these styles are true Originals.

Head down to Surrender today to check out the collection and be part of the new standard in street-wear culture.