heron preston sends his fall 2018 collection into the stratosphere
August 01, 2018
Heron Preston's Fall/Winter 2018 collection shines a spotlight on NASA, an idea the designer teased back in December 2013 in the New York Times.
Check out the short film, “Above The Clouds”, directed by Heron Preston and David Laven, wherein the designer sends his collection 32 miles above the Earth's surface.
The collection, which taps The National Aeronautics and Space Administration's authentic logo from 1976, consists of the word "NASA" in a unique type style. Nicknamed the "Worm", the logo is incorporated throughout thirty-one styles of Heron Preston's Fall/Winter 2018 collection.
Inspired by the outer layer of spacesuits, Preston interprets the iconic uniform in the form of a 3M nylon space jacket, a silver denim logo jacket, and a multifunctional convertible backpack (which can also be worn as a fanny pack or tote bag). The collection is branded with “fall/winter 1990” as an homage to the NASA worm.
The Heron Preston Special Capsule inspired by NASA drops in Surrender on August 1st 2018.