Haculla Spring Summer 2016
Jon Koon, creative director and designer of Haculla, showcased the brand's inaugural collection by paying tribute to the iconic street artist, Harif Guzman, who decorated the streets with for 15 years with his provocative street art.
Haculla's first collection was introduced in the Winter of 2014, which included apparel, outerwear and accessories. It consisted a 12 piece selection inspired by and references Guzman's "Dark Ages" characters. The original series in an examination of the old masters in classical art, and within this series, Guzman juxtaposes his signature street art characters with iconic styles often depicted in old master paintings.
Harif Guzman (born March 23, 1975) is a contemporary artist living in New York City. His work has been exhibited internationally as well as across the United States. He first gained recognition for his work as a street artist in New York. Often executed in collage form, his work is vibrant, provocative and dark in nature. He is known for exploring topics such as women, materialism and popular culture.
Born in Venezuela, Guzman came to the United States in 1980 when he was ve years old. His father was a printer and typesetter, growing up Guzman worked in his father’s print shop and gained an appreciation for mechanical reproduction. Today his work is inspired by the city he lives in, New York.
During a period of time when he was homeless, Guzman began tagging his name on the streets of New York. He became recognized for his work and his career as an artist flourished. Known for his alter ego “Haculla,” Guzman’s created character has become an iconic figure in NYC street art. Today Guzman’s street art inspired work can be seen in the tunnel at the Dream Hotel in New York.
Although Guzman keeps himself out of the celebrity scene and firmly believes his art should speak for itself, collectors like Tommy Hilfiger, Uma Thurman and Dag Cramer, have served as great supporters of Guzman’s shift from street artist to the acclaimed contemporary painter. From the city streets to a project building in the East Village to a sprawling SoHo loft, rumored to be Andy Warhol’s old hideout, Guzman’s transformation is proof that “The Ameri- can Dream” still exists. Now featured at The Whitney Museum of Art in May 2013 as a featured artist with a piece going for auction and cohost.
Guzman has artistically collaborated with companies such as Ralph Lauren, Volcom and Burton – contributing his unique illustrations to the brands. His work has also been featured in magazines such as Italian Vogue, Sugar Skateboard Magazine, Thrasher, Sport and Street, Flaunt Magazine and Oyster Magazine.