Michi NY | Fall Winter 2015 Collection
Michelle Watson had always led an active lifestyle; competing in various sports like golf, ski racing and martial arts. She also graduated with a degree in Fashion Design from Parsons School of Design in New York City and holds an Honors in a Business Degree from The Richard Ivey School of Business. Having previously designed for fashion labels like Donna Karen, Kate Spade and the high-performance sports line RLX Ralph Lauren, the Calgarian and traveller of the world founded active wear label Michi NY in 2010, fuelled with her love of high fashion and sport.
An active lifestyle brand that closes the gap between lingerie and utilitarian athletic wear, Michi NY produces immaculately constructed pieces that are detailed, durable and stylish. With luxurious high-performance materials that offer four-way weightless stretch, mesh, Swiss nylon Lycra and soft Italian cotton jersey, Michi NY was designed to be mixed, matched and layered, in ways that deliberately expose details of color, straps and waistbands.
Her edgy and provocative utilitarian designs of sportswear with performance characteristics empower women with their feminine and sleek styles: like a super heroine costume transformed to cater to the lifestyle of today's modern active woman.