Mum is generally the word when it comes to the discreet Pigalle, the Paris-based clothier. Continuing on its mission to rework street fashion essentials, the brand makes references to 20th century jazz and gangster styles, athletic uniforms and modern staples that all come together.
Embodying his French roots and unique aesthetic, Pigalle is Stephane Ashpool's brainchild. Incorporating the persona of his upbringing combined with a uniquely French culture aesthetic, Ashpool opened up the first Pigalle shop in 2008 on Rue Henry Monnier, offering simple tees, sweats and hats with the brand logo. “We’re not just a box logo,” states Ashpool. “We’re not just a brand; we’re a movement.” Hugely influential in streetwear and basketball culture, Ashpool’s label has grown exponentially, capturing the attention of street fashion aficionados around the world including A$AP Rocky as well as industry leader, Nike. But he still manages to maintain the aesthetic that has become so successful.
Building off its street-centric roots, Pigalle presents a compelling range for 2015 Fall/Winter. Unique by all means, the Parisian label delivers a striking collection as a departure from the simple box logo T-shirts synonymous with the brand’s beginnings. Pigalle’s offerings are unsurprisingly street- and sport-inspired, with bucket hats, baseball caps, drawstring coats, varsity jackets and sweats — what Ashpool does best. However, he manages to fuse fashion and sportswear in such a tasteful manner, creating standout looks. The Parisian label iterates classic athletic wear with modern updates, while the use of technical fabrics and leather nod to ’90s styling, and Pigalle’s boxed logo round off the piece with boldness.
The most interesting thing about Pigalle is its dedication to a hip-hop clique mentality, owing itself to Ashpool’s own roots in inner city Paris. Not unlike the way a gang breeds a kind of street fraternity with its own unique fashion standards, Pigalle is the designer’s extension of his ‘us against them’ attitude, going against the grain to produce ultimately wearable collections – time after time.
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