Dao-Yi Chow & Maxwell Osborne for DKNY
Meet DKNY's New Designers: Public School's Dao-Yi Chow and Maxwell Osborne.
In just a few years, Dao-Yi Chow and Maxwell Osborne, the founders of New York-based brand Public School, have become two of the buzziest designers in fashion. Known for its cool, streetwear-meets-sportswear clothing, the brand has garnered top recognition, winning the CFDA/Vogue Fashion Fund in 2013, the CFDA Award for Menswear Design in 2014 and the first-ever International Woolmark Prize for menswear in 2015. The impact that Dao-Yi Chow and Maxwell Osborne have made on the fashion world is insanely impressive.
Donna Karan’s youth-focused label DKNY has always been about the New York energy, and who better than two of city’s freshest designers to take the reins? Now, Donna Karan International have announced that Chow and Osborne are the new creative directors of DKNY, and they will present their first collection during New York Fashion Week in September.
DKNY and its new creative directors make a great fit, given that Chow and Osborne grew up in New York and that the Public School brand has a similar sensibility in its DNA.
And DKNY could use some of that elevated sensibility. Despite attempts to remain relevant within the market — with ad campaigns with the likes of Cara Delevingne and Rita Ora — the brand messaging is in need of a refresh. DKNY may have just found the spark it needs to make a return to relevance.